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Magazines

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009
Author: ESOMAR B.V.
December 1, 2009
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Citation

B.V., E. (2009a, December 01). Research World (December 2009). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-december-2009-


Magazines

Research World (January 2008)

This month’s issue is typical of the Research World approach of late. It takes an issue that is topical and important - emotional response to brands and how to research this - and looks at it from a variety of angles. David Penn challenges the...

Catalogue: Research World 2008
Author: ESOMAR B.V.
January 1, 2008
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Citation

B.V., E. (2008a, January 01). Research World (January 2008) . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-january-2008-


Research papers

Build strong brands and develop communications

Segmentation using values related variables is increasingly being used in Asia to help in the positioning of brands and to drive marketing communications. This paper addresses some of the drawbacks and limitation of this approach. In particular, it...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Michael O'Donohue, Tamsin Addison
Company: McKinsey & Company
November 1, 2000
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Citation

O'Donohue and Addison (2000a, November 01). Build strong brands and develop communications . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/build-strong-brands-and-develop-communications-